spoiltpig
Hand-cured traditional bacon
with the RSPCA Freedom Foods Mark
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spoiltpig.
Quality, kindness and taste. |
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| spoiltpig
in the news |
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| Denhay
Farm brings spoiltpig
bacon to Bristol and Bath
21st July 2009
spoiltpig
bacon, produced by Denhay Farms, the multi award-winning makers
of the best tasting Dry-Cured Bacon, is being introduced to
people in Bristol and Bath at a time when more and more consumers
are becoming aware of animal welfare issues.
Based in the South West and
with a reputation for producing “bacon like it used
to taste”, Denhay has worked with RSPCA Freedom Food
to launch spoiltpig –one of the first ever Freedom Food
labelled bacon.
George Streatfeild of Denhay
Farms explains; “We are incredibly proud of our
new spoiltpig bacon as it is the first bacon we have produced
to carry the RSPCA Freedom Food mark. The pigs we use come
from Freedom Food assured British farms and are reared outdoors.
We believe that consumers deserve to know that the food they
are buying is of the highest standards, not just in terms
of quality and taste, but also consistent and humane levels
of animal welfare.
“Bacon lovers in
Bath and Bristol are invited to come along and meet the spoiltpig
team between 10am and 6.30pm on:
Thursday 23 July 2009
at Morrisons, London Road, Bath, BA1 6AE
Friday 24 July 2009 at Morrisons, Cepen Park North, Chippenham,
SN14 6UZ
Thursday 30 July 2009 at Morrisons, Station Road, Yate, BS37
5PW
Friday 31 July 2009 at Morrisons, Cribbs Causeway, Lysander
Road, Bristol, BS10 7UD
and try some of our RSPCA
Freedom Food approved bacon,” said George.
spoiltpig
is made to traditional methods and is dry cured by hand using
sea salt. Denhay’s knowledge and skill in producing
bacon has resulted in the Company winning awards each year
– a total of over 38 medals since 2000 of which 22 were
Gold - from the Country’s top food award schemes. |
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spoiltpig
bacon and spoiltcow cheese goes down a storm
despite the weather
15th July 2009
Denhay
Farms took a stand at the Bristol Food and Wine Fair which ran
from 10th - 12th July and gave people the chance to taste their
award-winning spoiltpig bacon.
"The reaction to the spoiltpig bacon was incredible
- people loved the bacon and love the bags!" commented
Ellen Streatfeild, Sales Development Manager at Denhay Farm.
"We sold over 300 spoiltpig bags, 1100 packs of bacon and
144 spoiltcow cheeses, which was amazing."
Ellen continued. |
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For
the best-ever Bacon Sarnie
BBC
Good Food Magazine, February 2009
4th Februar y
2009
"Go for dry-cured
bacon. It releases less water during cooking and get really
crisp. We're big fans of Denhay spoiltpig -
it has a good pork flavour and just a hint of salty cure, plus
it carries the RSPCA Freedom Foods mark. The pigs are reared
outdoors with free access to a varied diet and comfortable bedding.
Denhay spoiltpig dry-cured back bacon, £2.69/184g,
Morrisons.
Use scissors to snip a few cuts into the fat along each rasher.
This will help it crisp and stop the bacon curling as it cooks.
Don't butter your bread. Instead, if you've fried your bacon,
brush the slices with the juices from the pan, then top with
your rashers. We like ours plain, but if you can't resist, add
brown sauce or ketchup." |
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spoiltpig
meets new wave of consumer demand
24th
January 2009
The launch of
Denhay Farms’ RSPCA Freedom Food approved spoiltpig
bacon coincides with new findings that 69% of consumers in
the UK are concerned about animal welfare when shopping.
This compares with 49% of consumers being concerned about
whether the product they are buying is British, and 40% noting
whether it is a local or regional product.
George Streatfeild
of Denhay Farms comments: “Consumer behaviour is
always changing; a few years ago the trend strongly leaned
towards organic, then it progressed to local and concern about
food miles and, whilst this is still ongoing, we are now seeing
a greater emphasis on animal welfare. Widespread celebrity
chef campaigns provoke these changes, and then ultimately
it is up to the consumer to sustain them, based on their own
long-term ethics.
Our new spoiltpig
bacon is a product we are immensely proud to launch as it
is our first bacon to carry the RSPCA Freedom Food mark.
spoiltpig pigs are reared outdoors with free
access to a wholesome, nutritious diet and they are also provided
with clean, dry and comfortable bedding. We believe
that consumers deserve to know that the food they are buying
is of the highest standards, not just in terms of quality
and taste, but also consistent and humane levels of animal
welfare.”
spoiltpig
is made to traditional methods by Denhay and is dry cured
by hand using sea salt. Denhay’s knowledge and
skill in producing bacon has resulted in the Company winning
awards each year – a total of over 38 medals since 2000
of which 22 were Gold - from the Country’s top food
award schemes.
John Akehurst,
Marketing Controller at Freedom Food explains: "There
is no doubt that consumer demand for higher welfare products,
such as bacon and free-range eggs, is at an all time high
as people become more aware and concerned about the provenance
of their food.
"“Denhay
makes the only Freedom Food accredited Cheddar in the Country,
and we are delighted that the Company has integrated our beliefs
and ethics into its new product development with spoiltpig
bacon. The Freedom Food stamp provides consumers with
reassurance and reinforces credibility within the supply chain."
Denhay's
spoiltpig Dry Cured Back Bacon is available in 250
Morrisons stores across the UK, RRP £2.69 and from 23rd
February will be available in Budgens. |
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